{"title":"Rice","description":"","products":[{"product_id":"red-rice","title":"Red Rice","description":"\u003cp\u003eRed rice is an unpolished, whole-grain rice variety characterized by its striking reddish-brown color. This vibrant pigment comes from a high concentration of \u003cb data-path-to-node=\"1\" data-index-in-node=\"159\"\u003eanthocyanins\u003c\/b\u003e, the same powerful plant compounds and antioxidants found in deep-colored berries like blueberries and cranberries. Because it is consumed entirely unpolished with its protective outer bran and germ layers completely intact, it retains a significantly higher nutritional value, earthier flavor, and more satisfyingly chewy texture than refined white rice.\u003c\/p\u003e","brand":"Jiva Rhythm","offers":[{"title":"1\/2 KG","offer_id":43869659168846,"sku":null,"price":80.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/0233\/4798\/files\/red.png?v=1781532786"},{"product_id":"mappila-chemba-rice","title":"Mappila Chemba Rice","description":"\u003cp data-path-to-node=\"1\"\u003e\u003cspan class=\"citation-10035\"\u003eMappila Chemba (most widely known as \u003c\/span\u003e\u003cb data-path-to-node=\"1\" data-index-in-node=\"37\" class=\"\"\u003e\u003cspan class=\"citation-10035\"\u003eMappillai Samba\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-10035 citation-end-10035\"\u003e or \"Bridegroom’s Rice\") is a robust, indigenous red rice variety native to Tamil Nadu, India\u003c\/span\u003e\u003cspan class=\"\"\u003e.\u003c\/span\u003e\u003cspan class=\"\"\u003e \u003c\/span\u003e\u003cspan class=\"citation-10034 citation-end-10034\"\u003eThis coarse, unpolished whole-grain heritage rice gets its deep reddish-brown hue from a nutrient-dense outer bran layer\u003c\/span\u003e\u003cspan class=\"\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003e\u003cspan class=\"citation-10033\"\u003eThe grain features a fascinating cultural history: folklore dictates that in olden days, a perspective bridegroom was tested to lift a heavy, massive round stone (\u003c\/span\u003e\u003ci data-path-to-node=\"2\" data-index-in-node=\"163\" class=\"\"\u003e\u003cspan class=\"citation-10033\"\u003eIlavatta Kal\u003c\/span\u003e\u003c\/i\u003e\u003cspan class=\"citation-10033 citation-end-10033\"\u003e) to prove his physical prowess and win his bride\u003c\/span\u003e\u003cspan class=\"\"\u003e.\u003c\/span\u003e\u003cspan class=\"\"\u003e \u003c\/span\u003e\u003cspan class=\"citation-10032 citation-end-10032\"\u003eTo grant him the extreme stamina and muscle strength needed for the feat, he was fed a steady diet of this specific power-boosting rice\u003c\/span\u003e\u003cspan class=\"\"\u003e.\u003c\/span\u003e\u003cspan class=\"\"\u003e \u003c\/span\u003e\u003cspan class=\"citation-10031 citation-end-10031\"\u003eIt remains a symbol of vital energy and raw stamina\u003c\/span\u003e\u003cspan class=\"\"\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"Jiva Rhythm","offers":[{"title":"1\/2 KG","offer_id":43869659332686,"sku":null,"price":130.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/0233\/4798\/files\/mappila.png?v=1781532850"},{"product_id":"njavara-rice","title":"Njavara Rice","description":"\u003cp data-path-to-node=\"1\" id=\"p-rc_902a291516514452-310\"\u003e\u003cspan class=\"citation-8707\"\u003eNjavara (frequently spelled \u003c\/span\u003e\u003cb data-path-to-node=\"1\" data-index-in-node=\"28\"\u003e\u003cspan class=\"citation-8707\"\u003eNavara\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-8707\"\u003e or \u003c\/span\u003e\u003ci data-path-to-node=\"1\" data-index-in-node=\"38\"\u003e\u003cspan class=\"citation-8707\"\u003eNavijara\u003c\/span\u003e\u003c\/i\u003e\u003cspan class=\"citation-8707 citation-end-8707\"\u003e) is a unique, highly revered medicinal rice native to Kerala, India.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-8706\"\u003eHolding a prestigious \u003c\/span\u003e\u003cb data-path-to-node=\"1\" data-index-in-node=\"138\"\u003e\u003cspan class=\"citation-8706\"\u003eGeographical Indication (GI) tag\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-8706\"\u003e, it is celebrated in Ayurvedic literature as \u003c\/span\u003e\u003ci data-path-to-node=\"1\" data-index-in-node=\"216\"\u003e\u003cspan class=\"citation-8706\"\u003eShashtika Shali\u003c\/span\u003e\u003c\/i\u003e\u003cspan class=\"citation-8706 citation-end-8706\"\u003e, referencing its remarkably swift 60-day crop maturity cycle.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\" id=\"p-rc_902a291516514452-311\"\u003e\u003cspan class=\"citation-8705 citation-end-8705\"\u003eUnlike common table rice, Njavara is an unpolished, whole-grain superfood containing a dark, deep reddish-brown bran layer.\u003csup class=\"superscript\" data-turn-source-index=\"4\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-8704\"\u003eHistorically nicknamed the \"Mother of All Cures\" in its native regions, it boasts an incredibly sweet taste (\u003c\/span\u003e\u003ci data-path-to-node=\"2\" data-index-in-node=\"233\"\u003e\u003cspan class=\"citation-8704\"\u003eMadhura\u003c\/span\u003e\u003c\/i\u003e\u003cspan class=\"citation-8704 citation-end-8704\"\u003e) and a light, cooling energy profile.\u003csup class=\"superscript\" data-turn-source-index=\"5\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-8703\"\u003eIt is famously hailed as a vitalizing \u003c\/span\u003e\u003ci data-path-to-node=\"2\" data-index-in-node=\"317\"\u003e\u003cspan class=\"citation-8703\"\u003eRasayana\u003c\/span\u003e\u003c\/i\u003e\u003cspan class=\"citation-8703\"\u003e (rejuvenator) that actively balances all three bodily doshas (\u003c\/span\u003e\u003ci data-path-to-node=\"2\" data-index-in-node=\"388\"\u003e\u003cspan class=\"citation-8703\"\u003eVata, Pitta, and Kapha\u003c\/span\u003e\u003c\/i\u003e\u003cspan class=\"citation-8703 citation-end-8703\"\u003e).\u003csup class=\"superscript\" data-turn-source-index=\"6\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Jiva Rhythm","offers":[{"title":"1\/2 KG","offer_id":43869659988046,"sku":null,"price":110.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/0233\/4798\/files\/njavara.png?v=1781533028"},{"product_id":"poonkar-rice","title":"Poonkar Rice","description":"\u003cp data-path-to-node=\"1\"\u003e\u003cspan class=\"citation-5526\"\u003ePoonkar Rice (frequently spelled \u003c\/span\u003e\u003cb data-path-to-node=\"1\" data-index-in-node=\"33\" class=\"\"\u003e\u003cspan class=\"citation-5526\"\u003ePoongar\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-5526 citation-end-5526\"\u003e) is a highly revered traditional, indigenous red rice variety native to Tamil Nadu, India\u003c\/span\u003e\u003cspan class=\"\"\u003e.\u003c\/span\u003e\u003cspan class=\"\"\u003e \u003c\/span\u003e\u003cspan class=\"citation-5525\"\u003eCulturally crowned as \u003c\/span\u003e\u003cb data-path-to-node=\"1\" data-index-in-node=\"154\" class=\"\"\u003e\u003cspan class=\"citation-5525\"\u003e\"Women’s Rice,\"\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-5525 citation-end-5525\"\u003e this hand-pounded, unpolished heirloom grain has been recommended by traditional healers across generations to support female physiological health from puberty through menopause\u003c\/span\u003e\u003cspan class=\"\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003e\u003cspan class=\"citation-5524 citation-end-5524\"\u003eThe grain features a distinct pale reddish-brown hue due to its high concentration of anthocyanin antioxidants and carries a pleasingly mild, nutty flavor\u003c\/span\u003e\u003cspan class=\"\"\u003e.\u003c\/span\u003e\u003cspan class=\"\"\u003e \u003c\/span\u003e\u003cspan class=\"citation-5523 citation-end-5523\"\u003eAgronomically, it is celebrated by farmers for its extreme resilience, being highly flood-tolerant and requiring minimal water to thrive\u003c\/span\u003e\u003cspan class=\"\"\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"Jiva Rhythm","offers":[{"title":"1\/2 KG","offer_id":43869660381262,"sku":null,"price":130.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/0233\/4798\/files\/poonkar.png?v=1781533075"},{"product_id":"rakthashali-rice","title":"Rakthashali Rice","description":"\u003cp data-path-to-node=\"1\" id=\"p-rc_1e1ee6891945768f-128\"\u003e\u003cspan class=\"citation-4038\"\u003eRakthashali (also known as \u003c\/span\u003e\u003ci data-path-to-node=\"1\" data-index-in-node=\"27\"\u003e\u003cspan class=\"citation-4038\"\u003eRaktashali\u003c\/span\u003e\u003c\/i\u003e\u003cspan class=\"citation-4038 citation-end-4038\"\u003e or \"Red Princess\" rice) is one of the rarest, most prized heirloom red whole grains native to India.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-4037 citation-end-4037\"\u003eHistorically revered across generations and once reserved exclusively for royalty and spiritual rishis, this unpolished rice is deeply rooted in the ancient wellness traditions of Ayurveda and Siddha medicine.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\" id=\"p-rc_1e1ee6891945768f-129\"\u003e\u003cspan class=\"citation-4036 citation-end-4036\"\u003eThe name translates literally to \"red rice,\" and it features a striking ruby-red husk and grain bran layer.\u003csup class=\"superscript\" data-turn-source-index=\"4\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-4035 citation-end-4035\"\u003eIt is celebrated for its distinctive, slightly nutty flavor, firm texture, and a mildly sticky consistency when cooked.\u003csup class=\"superscript\" data-turn-source-index=\"5\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-4034 citation-end-4034\"\u003eBecause it is consumed completely unpolished, it retains its nutrient-dense bran and germ layers.\u003csup class=\"superscript\" data-turn-source-index=\"6\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Jiva Rhythm","offers":[{"title":"1\/2 KG","offer_id":43869662150734,"sku":null,"price":160.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/0233\/4798\/files\/rakthashali.png?v=1781533182"},{"product_id":"black-rice","title":"Black Rice","description":"\u003cp data-path-to-node=\"1\" id=\"p-rc_43fe6da16fd0402d-52\"\u003e\u003cspan class=\"citation-1938\"\u003eBlack rice, historically known as \u003c\/span\u003e\u003cb data-path-to-node=\"1\" data-index-in-node=\"34\"\u003e\u003cspan class=\"citation-1938\"\u003e\"Forbidden Rice,\"\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-1938 citation-end-1938\"\u003e is a premium, unpolished whole grain that turns a deep purple-black when cooked.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-1937 citation-end-1937\"\u003eIn ancient China, it was reserved exclusively for royalty and the wealthy due to its superior nutritional profile and rarity.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-1936 citation-end-1936\"\u003eIt has a distinctively nutty, earthy flavor and a pleasantly chewy texture.\u003csup class=\"superscript\" data-turn-source-index=\"4\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\" id=\"p-rc_43fe6da16fd0402d-53\"\u003e\u003cspan class=\"citation-1935\"\u003eThe striking dark color comes from an exceptionally high concentration of \u003c\/span\u003e\u003cb data-path-to-node=\"2\" data-index-in-node=\"74\"\u003e\u003cspan class=\"citation-1935\"\u003eanthocyanins\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-1935 citation-end-1935\"\u003e—the exact same potent plant pigments and antioxidants found in blueberries and blackberries.\u003csup class=\"superscript\" data-turn-source-index=\"5\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Jiva Rhythm","offers":[{"title":"1\/2 KG","offer_id":43869664673870,"sku":null,"price":180.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/0233\/4798\/files\/black.png?v=1781533247"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/0233\/4798\/collections\/Gemini_Generated_Image_767w6p767w6p767w.png?v=1782722673","url":"https:\/\/jivarhythm.com\/collections\/pulses-and-grains.oembed","provider":"Jiva Rhythm","version":"1.0","type":"link"}