{"product_id":"mappila-chemba-rice","title":"Mappila Chemba Rice","description":"\u003cp data-path-to-node=\"1\"\u003e\u003cspan class=\"citation-10035\"\u003eMappila Chemba (most widely known as \u003c\/span\u003e\u003cb data-path-to-node=\"1\" data-index-in-node=\"37\" class=\"\"\u003e\u003cspan class=\"citation-10035\"\u003eMappillai Samba\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-10035 citation-end-10035\"\u003e or \"Bridegroom’s Rice\") is a robust, indigenous red rice variety native to Tamil Nadu, India\u003c\/span\u003e\u003cspan class=\"\"\u003e.\u003c\/span\u003e\u003cspan class=\"\"\u003e \u003c\/span\u003e\u003cspan class=\"citation-10034 citation-end-10034\"\u003eThis coarse, unpolished whole-grain heritage rice gets its deep reddish-brown hue from a nutrient-dense outer bran layer\u003c\/span\u003e\u003cspan class=\"\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003e\u003cspan class=\"citation-10033\"\u003eThe grain features a fascinating cultural history: folklore dictates that in olden days, a perspective bridegroom was tested to lift a heavy, massive round stone (\u003c\/span\u003e\u003ci data-path-to-node=\"2\" data-index-in-node=\"163\" class=\"\"\u003e\u003cspan class=\"citation-10033\"\u003eIlavatta Kal\u003c\/span\u003e\u003c\/i\u003e\u003cspan class=\"citation-10033 citation-end-10033\"\u003e) to prove his physical prowess and win his bride\u003c\/span\u003e\u003cspan class=\"\"\u003e.\u003c\/span\u003e\u003cspan class=\"\"\u003e \u003c\/span\u003e\u003cspan class=\"citation-10032 citation-end-10032\"\u003eTo grant him the extreme stamina and muscle strength needed for the feat, he was fed a steady diet of this specific power-boosting rice\u003c\/span\u003e\u003cspan class=\"\"\u003e.\u003c\/span\u003e\u003cspan class=\"\"\u003e \u003c\/span\u003e\u003cspan class=\"citation-10031 citation-end-10031\"\u003eIt remains a symbol of vital energy and raw stamina\u003c\/span\u003e\u003cspan class=\"\"\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"Jiva Rhythm","offers":[{"title":"1\/2 KG","offer_id":43869659332686,"sku":null,"price":130.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/0233\/4798\/files\/mappila.png?v=1781532850","url":"https:\/\/jivarhythm.com\/products\/mappila-chemba-rice","provider":"Jiva Rhythm","version":"1.0","type":"link"}